Who uses Rivo Loyalty?

The typical Rivo store is a mid-sized brand with a broad catalog. Its median store lists 105 products and runs 12 detected apps, almost the same profile as Yotpo Loyalty stores (106 products, 13 apps). Smile stores list a few more products (122) on leaner stacks of 9 apps, and Growave stores carry the widest catalogs in the group at 217.

Rivo sits in the upper middle of the market. About 14% of Rivo stores run Shopify Plus, roughly 3x the Shopify-wide rate of about 4.4%. That is above Smile (about 11%) and Growave (about 13%), and below Yotpo Loyalty (about 27%) and LoyaltyLion (about 40%). In practice Rivo reaches a meaningful share of larger brands while keeping a free plan and a $15 first paid tier that smaller stores can start on.

Rivo is one of the most international loyalty apps: 62% of its stores are outside the United States. The US accounts for about 38%, then the United Kingdom at 8.2%, Australia at 6.5% and Canada at 5.1%. France (4.1%) and India (3.8%) complete the top six. By contrast, 55% of Yotpo Loyalty stores and 49% of Smile stores are in the US.

By category, Business and industrial leads at 24.5% of stores, with Fashion close behind at about 20%. Food and drink follows at 8.6%, and Technology and General shopping at 7.8% each. That is close to Smile's category mix, which suggests the two apps compete for the same broad set of stores rather than different niches.

The apps that show up next to Rivo point to a retention-focused store. Rivo stores run Postscript SMS marketing 5.3x more often than the average Shopify store, Gorgias helpdesk 4.0x more often and Stamped reviews 3.7x more often. GoAffPro affiliate marketing and Weglot translation are each 3.5x more common.

Put together, that is a brand that sells in more than one language, recruits affiliates, texts its customers and answers them through a helpdesk, then uses loyalty points and referrals to bring them back. For anyone selling to Shopify brands, a Rivo store is usually one investing in repeat purchase and customer experience, often across several countries.

Rivo vs Smile

Smile is the most reviewed loyalty app on the App Store and Rivo's closest match on price. Both have free plans and both start paid plans at $15 a month. Smile's next tiers are $79 and $199 a month, while Rivo's are $49 for Scale and $499 for Plus. Smile stores are a little more US-weighted (49% against 38%) and slightly less often on Shopify Plus (about 11% against 14%). Choose by features and support: the two apps serve very similar stores.

Rivo vs Yotpo Loyalty

Yotpo Loyalty is the upmarket choice, with about 27% of its stores on Shopify Plus and 55% in the United States. It has a free plan and a single paid Pro plan at $199 a month, and its stores very often run Yotpo's review app too. Choose Yotpo Loyalty if you want loyalty and reviews from one enterprise vendor, Rivo if you want a lower-cost program with a middle tier at $49 a month.

Other options

Growave bundles loyalty with wishlists and reviews and starts paid plans at $15 a month. LoyaltyLion has the highest Plus share in the group, at about 40%. Stamped combines reviews and loyalty with a $299 Loyalty plan, and BLOY is the budget pick at $10 a month. BON Loyalty, Joy Loyalty and Appstle Loyalty are other loyalty apps in the same App Store category.

Rivo has a free plan, then $15 a month for Essential, $49 a month for Scale and $499 a month for Plus. Its first paid tier matches Smile and Growave and sits well below Yotpo Loyalty's $199 Pro plan. The $49 middle tier is lower than Smile's $79 Standard plan, while the top Plus tier is aimed at the larger brands that make up about 14% of its stores.