Alert / Data
Data

The data layer behind Shopify GTM.

Alert maps the entire Shopify ecosystem, the stores, the apps they run, and the agencies that build them, then attaches the people behind each one: verified direct emails, generic inboxes, and LinkedIn profiles. Every buying signal arrives with everything you need to act.

3
Connected universes: stores, apps, agencies
18K
Shopify apps tracked across the App Store
10,000+
Shopify agencies and partners mapped
24 mo
Of review history behind every app profile

Three universes, one graph

Stores, apps, and agencies aren't separate lists in Alert. They're joined, so a store record shows its full app stack, an app record shows the merchants running it, and an agency record shows the stores it builds for.

universe/stores

Shopify stores

Live merchant profiles across the Shopify universe, continuously scanned and pruned so records reflect stores that are actually trading.

  • Plan tier, including Shopify Plus detection
  • Full installed app stack, detected from the storefront
  • Industry, GMV band, and tech profile
  • App installs and uninstalls over time
universe/apps

Shopify apps

A profile for every app in the ecosystem: who runs it, who's leaving it, how it's growing, and what merchants say about it.

  • Live install base and merchant quality mix
  • Install and churn trends over time
  • Review volume, ratings, and sentiment history
  • Pricing, category, and competitive position
universe/agencies

Shopify agencies

The builder layer of the ecosystem: the agencies and partners that design, build, and migrate Shopify stores, with the people who run them.

  • Agency profiles with services, focus, and size
  • Named founders and owners with verified email
  • Client work and the stores they build for
  • A partner channel for apps that sell through agencies
App valuations

Valuation-grade intelligence on every app

Whether you're sizing a competitor, evaluating an acquisition, or tracking a portfolio, Alert turns the app universe into the numbers that drive a valuation: real install bases, growth trajectories, merchant quality, and momentum.

Install base & trajectory

Live installs, adds, and churn over time, the growth curve behind the revenue estimate.

Merchant quality mix

Not all installs are equal. See the share of Plus and high-GMV merchants running each app.

Sentiment & retention risk

Review velocity, rating trends, and churn signals that surface risk before it hits the P&L.

app profiletracking
app: ReviewFlow · Reviews & UGC
installs: 4,812 · +6.2% / 90d
plus share: 12.4% of install base
churn: 1.8% monthly · trend ↓
rating: 4.6 · velocity +34 reviews / mo
pricing: $19 to $299 · 4 tiers
Contact data

Every record comes with the people

Data about a company is only useful if you can reach someone there. Alert layers three levels of reachability onto every store, app, and agency record.

Generic inboxes

Hello@, support@, and founder inboxes for broad coverage across the whole universe.

Named decision-makers

Owners, founders, and growth leads with role, verified direct email, and a deliverability grade on every address.

LinkedIn profiles

Matched LinkedIn profiles on named contacts, so email and social touches run from the same record.

contact record
company: Maple & Hide · Shopify Plus
generic: hello@mapleandhide.com
contact: Sam Ortiz · Head of Growth
direct: sam@mapleandhide.com verified
linkedin: /in/samortizgrowth

Attached to every alert

Data isn't a separate export in Alert, it rides along with each signal, so the moment you see an alert you already know who to reach and what they look like.

Continuously refreshed

Records are kept current so contacts and stacks stay accurate.

Public-source & verified

Built from public ecosystem data, with verified contact details.

enriched alert
contact: Sam Ortiz · Head of Growth
email: sam@mapleandhide.com
plan: Shopify Plus · gmv 1.2M
industry: Apparel & Accessories
stack: [Recharge ✗, Klaviyo, Gorgias]

See the data behind your market

Start with the signals, keep the data. Every alert arrives with the store, the stack, and the person to reach.