We read the live storefront of every Shopify store we track and record which ad-channel apps are installed. This is what 1,533,463 stores look like this quarter.
Facebook & Instagram
Google & YouTube
TikTok
Microsoft Advertising
Snapchat Ads
PinterestCounted from each channel's own app tracking code on the store's live homepage. A store that pasted a pixel by hand is not counted here.
72% of stores run at least one ad channel's app. Among those, 54% have connected two or more.
The largest group one channel away from adding TikTok.
Stores running all three of the largest channels.
Meta advertisers with no Google & YouTube app connected.
Stores that went to TikTok first, or only.
Of the stores advertising on Meta, Google or TikTok, almost none run a dedicated attribution or analytics app we can detect.
We also collect the ads Shopify stores run on Meta. In that sample, a third of active advertisers have no official Meta app installed.
Their pixel is pasted by hand or sent through a third-party pixel app. Counting app installs alone undercounts advertisers, so the 846,713 above is a floor for Meta's reach on Shopify, not a ceiling.
We took the 20,135 Shopify stores whose Meta ads we saw in the last 30 days and checked each one for the official app: 66% have it, 34% do not. These stores are a sample of advertisers we collect creative for, not a count of every store running Meta ads.
Share of stores running each channel's app, among the 525,516 stores where we know the country.
| Country | Stores | Meta | Google | TikTok |
|---|---|---|---|---|
| United States | 191,919 | 59.1% | 63.3% | 22.2% |
| United Kingdom | 46,206 | 60.1% | 69.3% | 20.9% |
| Australia | 42,445 | 68.2% | 67.5% | 18.3% |
| Germany | 29,296 | 57.4% | 65.9% | 20.9% |
| Canada | 25,571 | 60.4% | 65.8% | 16.4% |
| India | 21,965 | 77.7% | 70.5% | 0.6% |
| France | 17,725 | 55.5% | 61.6% | 19.6% |
| Italy | 14,334 | 71.9% | 65.2% | 22.9% |
| Netherlands | 13,215 | 54.3% | 65.6% | 19.7% |
| Japan | 10,540 | 59.2% | 71.4% | 9.2% |
India's TikTok share is 0.6%. TikTok has been blocked in India since 2020, so a near-zero reading is what an accurate count should show.
Each channel's Shopify app installs its own tracking code on the storefront. We detect that code on the live page, so a store counts only while the app is connected.
Every store in this report was read within the last 90 days. When a store disconnects an app, it drops out on the next read. We refresh this report every quarter.
The base is the 1,533,463 Shopify stores where we detected at least one app. Parked and unverified domains are excluded.
"Attribution app" means one of 18 attribution and analytics apps we detect, including Triple Whale, Elevar, Littledata, Lifetimely and Analyzify.
App names and logos are trademarks of their owners and are shown only to identify each app. Alert is not affiliated with Meta, Google, TikTok, Microsoft, Snap or Pinterest.
Every number on this page comes from data you can work with in Alert, store by store.
Which apps every store runs, including the official ad-channel apps counted above. Filter any list by what a store has, or doesn't have.
Powers: the channel and attribution numbersWe compare every read with the last one. Get alerted when a store connects TikTok or drops an app you compete with.
Powers: who just added or left a channelThe creative Shopify stores are running, matched to the store. Open a conversation with what they are actually advertising.
Powers: the spending sectionFounders and marketing leads for the stores in any list, so a number on this page turns into a conversation.
Powers: every list you build from itFilter by channel, country and what else a store runs, and get alerted the day a store connects TikTok or drops an app you compete with. 14 days free, then $199/mo, unlimited seats, cancel any time.