Who uses GoAffPro?

The typical GoAffPro store is an established, growing brand. About 14.2% of GoAffPro stores run Shopify Plus, roughly 3.2x the rate across Shopify, a little above UpPromote, the most reviewed affiliate app, at about 12.1%. Its median catalog is 53 products and it runs 12 detected apps, against 39 products and 11 apps for UpPromote stores.

Affiliate programs usually come after a store has a product people already talk about. Creators, ambassadors and existing customers need something worth recommending and a commission worth earning. The GoAffPro profile fits that: a brand with a focused but not tiny range, a solid stack of tools, and enough order volume to pay commissions out of.

GoAffPro is used well beyond the United States: 60% of its stores are based elsewhere. The US accounts for about 40%, a smaller share than UpPromote's about 47%. The United Kingdom follows at about 8%, then Australia at about 7.5%, Germany at 7%, Canada at about 6.5% and France at about 4.5%. Germany's share is higher than UpPromote's, and France makes GoAffPro's top six but not UpPromote's.

By category, Business and industrial stores account for about 22% and Fashion brands about 21%. Technology follows at about 9.5%, then Food and drink at about 7% and General shopping at about 6%. The Fashion share is higher than UpPromote's at about 16%, which fits the role creators and influencers play in selling apparel and accessories.

The apps that show up next to GoAffPro describe a brand that spends on acquisition and measures it. GoAffPro stores run the Gorgias helpdesk 4.0x more often than the average Shopify store, Klarna on-site messaging 3.9x more often and Simprosys Google Shopping Feed 3.6x more often. Triple Whale attribution comes in at 3.5x, Bundler product bundles at 3.2x and the Snapchat Ads channel at 3.1x.

Put together, that is a store that sells through paid social and Google Shopping, tracks attribution across channels, offers buy now pay later, and runs a support team. An affiliate program is one more acquisition channel on top of that mix. For anyone selling to Shopify brands, GoAffPro is a useful marker of a store with a multi-channel marketing budget.

GoAffPro vs UpPromote

UpPromote is the most reviewed affiliate app on Shopify, rated 4.9 stars across 3,871 reviews. Its stores are a little smaller (median 39 products against 53), slightly less often on Plus (about 12.1% against about 14.2%) and more often in the United States (about 47% against about 40%). UpPromote has a free plan and paid plans at $29.99, $89.99 and $199.99 a month. GoAffPro has a free plan and one paid plan at $49. Choose UpPromote for its larger user base and tiered plans, GoAffPro for a single flat paid plan that covers most needs.

GoAffPro vs Referral Candy

Referral Candy, with 1,480 App Store reviews, is built around customer referral programs, where existing buyers share a link with friends, rather than managing outside affiliates and influencers. Stores that want both often compare it with GoAffPro, which covers affiliates, influencers and customer referrals in one app.

Other options

Affiliate Marketing ReferrLy, with 1,125 App Store reviews, and AfterShip Referral & Affiliate, with 1,013, are other common choices. Refersion, with 494 reviews, is another option.

GoAffPro has a free plan and one paid plan, Premium, at $49 a month. UpPromote's ladder starts lower, at $29.99 for Growth, and climbs to $89.99 and $199.99. A single paid tier keeps GoAffPro's cost predictable for a growing program; UpPromote's lower first tier can be cheaper for smaller programs, and its higher tiers serve the largest ones.

Merchants who leave GoAffPro five stars tend to mention a responsive support team, easy setup and straightforward feature management, and a broad feature set at a competitive price. The critical reviews center on support and tracking: slow or unhelpful support comes up in 38% of recent 1 to 3 star reviews, affiliate attribution accuracy in 29% and missing features in 19%. Attribution matters a great deal for an affiliate app, since it decides who gets paid commission.