Who uses Growave?

The typical Growave store has a very wide catalog. Its median store lists 217 products, the most of any loyalty app we profile: LoyaltyLion stores list 157.5, Smile stores 122 and Rivo and Yotpo Loyalty stores about 105. Growave stores run a median of 10 detected apps. A wide catalog is where a wishlist earns its place, since shoppers need a way to save items while they browse, and that fits Growave's bundle of loyalty and wishlist in one app.

Growave sits in the upper middle of the market on store size. About 13% of Growave stores run Shopify Plus, almost 3x the Shopify-wide rate of about 4.4%. That is close to Rivo (14%) and Smile (about 11%), and well below Yotpo Loyalty (about 27%) and LoyaltyLion (about 40%). Swym Wishlist Plus, the specialist wishlist app, is at about 20%.

Growave is used widely outside the United States: 60% of its stores are based elsewhere. The US accounts for about 40%, then the United Kingdom and Canada at 5.7% each and Australia at 5.1%. Japan is its fifth market at 4.0% and Singapore its sixth at 2.8%, an unusually strong Asia-Pacific presence for a loyalty app. LoyaltyLion is the only other app in this group with Japan in its top six.

By category, Fashion leads clearly at 29% of stores, followed by Business and industrial at about 20% and General shopping at 12.4%. Food and drink (9.8%) and Home and garden (3.6%) round out the top five. Fashion is the classic wishlist category, where shoppers save items to compare sizes and styles before they buy, so the mix matches what Growave sells.

The lifts next to Growave are moderate, which describes a broad base rather than a niche. Growave stores run GoAffPro affiliate marketing 4.1x more often than the average Shopify store and Klarna on-site messaging 4.0x more often. Avada's SEO image optimizer (3.3x), Powerful Contact Form Builder (3.2x), the Microsoft sales channel (3.0x) and Yotpo's review app (2.9x) are also over-represented.

Put together, that is a store that brings in traffic through search, marketplaces and affiliates, offers buy now, pay later financing, and uses loyalty and saved items to bring shoppers back. For anyone selling to Shopify brands, Growave marks a store that prefers one bundled retention tool over several specialist apps.

Growave vs Smile

Smile is the most reviewed loyalty app on the App Store and focuses on loyalty alone. Both apps have a free plan and start paid plans at $15 a month. Smile's next tiers are $79 and $199 a month, against Growave's $199 Growth and $499 Plus plans. Smile stores are more US-weighted (49% against 40%) and carry smaller catalogs (122 products against 217). Choose Smile if you want a dedicated loyalty program, Growave if you also want wishlists and reviews in the same app.

Growave vs Swym Wishlist Plus

Swym Wishlist Plus is the specialist wishlist app, rated 4.7 stars across 1,480 App Store reviews. Its stores have an even wider median catalog (265.5 products) and a higher Plus share (about 20%). Swym's plans are $29.99, $59.99 and $99.99 a month, with no free tier. Choose Swym if wishlists are the main job on a large catalog, Growave if you want loyalty first with wishlists included.

Other options

Rivo also starts paid plans at $15 a month and has a $49 middle tier. Yotpo Loyalty and LoyaltyLion are the upmarket choices, both listing paid pricing from $199 a month. Stamped combines reviews and loyalty, and BLOY is the budget pick at $10 a month. BON Loyalty, Joy Loyalty and Appstle Loyalty are other loyalty apps in the same App Store category.

Growave has a free plan, then $15 a month for Entry, $199 a month for Growth and $499 a month for Plus. Its first paid tier matches Smile and Rivo. The jump from $15 to $199 is large, with no middle tier, so stores that outgrow Entry face a bigger step than on Rivo ($49) or Smile ($79). The higher tiers reflect the bundle: loyalty, wishlists and reviews under one subscription.