Who uses BLOY Loyalty Points & Rewards?

The typical BLOY store is small and lean. Its median catalog is 61 products and it runs a median of 7 detected apps, the smallest catalog and the leanest stack of any loyalty app we profile. Smile stores list 122 products on 9 apps, Rivo and Yotpo Loyalty stores about 105, and LoyaltyLion stores 157.5 on 14 apps. BLOY is the loyalty app of the owner-run store that keeps its tools simple.

That shows clearly in the Plus share. Fewer than 1% of BLOY stores run Shopify Plus (about 0.8%), well below the Shopify-wide rate of about 4.4%. Every other loyalty app in this comparison is above the Shopify average: Smile at about 11%, Growave at about 13%, Rivo at 14%, Yotpo Loyalty at about 27% and LoyaltyLion at about 40%. BLOY has carved out the budget end of the category, where a low monthly price matters more than enterprise features.

BLOY is used on both sides of the Pacific: 45% of its stores are in the United States and 55% elsewhere. Australia is its second market at 11.1%, then the United Kingdom at 6.3%, Canada at 4.8%, India at 4.0% and New Zealand at 2.4%. The Australia and New Zealand shares together are high for a loyalty app; only Stamped and Yotpo Loyalty have a comparable Australian base.

By category, Business and industrial leads at about 26% of stores, with Fashion and Food and drink tied at 15.5% each. Arts and entertainment (8.5%) and Technology (6.2%) round out the top five. The food share is one of the highest in the category: small food and drink brands depend on repeat orders and are a natural fit for a low-cost points program.

The apps that show up next to BLOY point to small stores working on order value and repeat purchase. BLOY stores run Frequently Bought Together 9.4x more often than the average Shopify store and Appstle Subscriptions 8.7x more often. Omnisend email marketing is 2.3x more common, and UpPromote affiliate marketing, Shopify Forms and Smile are each 1.8x more common.

Put together, that is a store that sells bundles and subscriptions, collects emails with simple forms and builds repeat purchase on a tight budget. Smile on the list suggests some stores try more than one loyalty app or are partway through a switch. For anyone selling to Shopify brands, a BLOY store is usually a smaller, cost-conscious brand that already sells on subscription.

BLOY vs Smile

Smile is the most reviewed loyalty app on the App Store and the default starting point for many stores. Both apps have a free plan. BLOY's paid plans are $10, $49 and $129 a month, while Smile's are $15, $79 and $199. Smile stores are larger (122 products) and much more often on Shopify Plus (about 11%). Choose BLOY for the lowest-cost paid loyalty program in this comparison, Smile for a more widely used app with a larger base of established brands.

BLOY vs Rivo

Rivo starts paid plans at $15 a month, with a $49 Scale tier that matches BLOY's Growth plan, and a $499 Plus tier for large brands. Its stores are larger (105 products) and more often on Plus (14%), and more international, with 62% outside the United States. Choose Rivo if you expect to grow into enterprise features, BLOY if a simple program at a low price is the priority.

Other options

Growave bundles loyalty with wishlists and reviews from $15 a month. Yotpo Loyalty and LoyaltyLion are built for large brands and list paid pricing from $199 a month. Stamped combines reviews and loyalty. BON Loyalty, Joy Loyalty and Appstle Loyalty are other loyalty apps in the same App Store category.

BLOY has a free plan, then $10 a month for Launch, $49 a month for Growth and $129 a month for Unlimited. Its first paid tier is the lowest in this comparison: Smile, Rivo and Growave start at $15 a month, and Yotpo Loyalty and LoyaltyLion at $199. Its top Unlimited plan is also below the top tiers of every other loyalty app here, which fits a base of small, lean stores.