ROI calculator

What is Alert worth to your app?

Put in your own pricing, close rate and retention. The model turns the demos Alert sources into lifetime contract value, the month you get your money back, and the number of demos that cover a year of Alert.

Your numbers

Defaults are the median app we have modeled. Every field is editable.

$
Blended across your plans. A $59 / $119 / $359 mix at 20 / 50 / 30 percent is $179.
Base case. Downside and upside run at two thirds and four thirds of this.
Downside
Base
Upside
$199 / mo · $2,388 / yr · unlimited seats and data
Net contribution, base case
$47,956
Lifetime contract value from Alert-sourced customers, after a year of Alert.
Return on spend
21.1x
Cash payback in month 1.
Demos to break even
3.6
At 15-month retention. Every demo after that is margin.

Scenario analysis

12-month view · lifetime value basis
Line itemDownsideBaseUpside
Illustrative forecast built on your inputs. Not a guarantee of results. Overage and upsell revenue are excluded; customers are added evenly through the year.
Demos come from signals

Alert surfaces merchants leaving 1 to 3 star reviews on your competitors, switching apps, upgrading to Plus, and hiring. Each one is a reason to reach out this week.

Your close rate, not ours

Demo to paid is your number. Signal-sourced demos usually close above cold outbound because the merchant already has the problem you solve.

Lifetime value drives the math

A customer is worth monthly revenue times months retained. Retention is the input that moves the answer most, so the model shows three bands.

One flat price

Alert is $199 a month with unlimited seats and data. Break-even is simply that year of cost divided by what one demo is worth.

See your first demos before the trial ends

14 days free, card required, cancel any time. Your competitors' unhappy merchants are already in the database.

Start free trial