The GTM platform for Shopify app companies

Find the Shopify merchants ready to buy your app.

Alert monitors every live Shopify store in real time and turns buying signals into your pipeline: reviews, app installs and uninstalls, Plus upgrades, hiring, and competitor ads. Searchable in plain English, with the decision-maker and the alert attached the moment it happens.

Free to search, no signup. Contacts & alerts free for 14 days, then $199/mo.

Tracking 4,200+ Shopify apps in real time
A few of the apps Alert monitors across reviews, installs and churn
Klaviyo iconKlaviyoJudge.me Product Reviews App iconJudge.me Product Reviews AppLoox iconLooxYotpo iconYotpoAfterShip Order Tracking iconAfterShip Order TrackingSmile iconSmileRebuy Personalization Engine iconRebuy Personalization EngineOkendo iconOkendoPostscript SMS Marketing iconPostscript SMS MarketingTidio iconTidioPageFly Landing Page Builder iconPageFly Landing Page BuilderGemPages Landing Page Builder iconGemPages Landing Page BuilderVitals iconVitalsOmnisend Email Marketing & SMS iconOmnisend Email Marketing & SMSBrevo PushOwl iconBrevo PushOwlShogun iconShogunPrivy iconPrivySeguno Email Marketing iconSeguno Email MarketingAmp Back in Stock | PreOrder iconAmp Back in Stock | PreOrderSwym Wishlist Plus iconSwym Wishlist PlusOne Click Upsell iconOne Click UpsellAftersell Post Purchase Upsell iconAftersell Post Purchase UpsellRoute iconRouteShipStation iconShipStationPrintful iconPrintfulSpocket iconSpocketRecart iconRecartMailchimp Email SMS Marketing iconMailchimp Email SMS MarketingBold QuickBooks Sync Pro iconBold QuickBooks Sync ProKlaviyo iconKlaviyoJudge.me Product Reviews App iconJudge.me Product Reviews AppLoox iconLooxYotpo iconYotpoAfterShip Order Tracking iconAfterShip Order TrackingSmile iconSmileRebuy Personalization Engine iconRebuy Personalization EngineOkendo iconOkendoPostscript SMS Marketing iconPostscript SMS MarketingTidio iconTidioPageFly Landing Page Builder iconPageFly Landing Page BuilderGemPages Landing Page Builder iconGemPages Landing Page BuilderVitals iconVitalsOmnisend Email Marketing & SMS iconOmnisend Email Marketing & SMSBrevo PushOwl iconBrevo PushOwlShogun iconShogunPrivy iconPrivySeguno Email Marketing iconSeguno Email MarketingAmp Back in Stock | PreOrder iconAmp Back in Stock | PreOrderSwym Wishlist Plus iconSwym Wishlist PlusOne Click Upsell iconOne Click UpsellAftersell Post Purchase Upsell iconAftersell Post Purchase UpsellRoute iconRouteShipStation iconShipStationPrintful iconPrintfulSpocket iconSpocketRecart iconRecartMailchimp Email SMS Marketing iconMailchimp Email SMS MarketingBold QuickBooks Sync Pro iconBold QuickBooks Sync Pro

Built by operators who sell Shopify apps. Now in private beta.

A different approach

What is Alert?

Alert is a GTM platform for Shopify app sellers. It unifies the three things most tools only offer separately: buying-signal alerts, workflows, and contact data. So when a merchant goes in-market, a buying signal becomes an action against the right contact, automatically, in one platform.

Alerts

Real-time buying signals: reviews, app installs and uninstalls, hiring, Plus upgrades, and competitor ads.

Workflows

Act on every alert with the built-in AI assistant and lead pipeline.

Data

Every alert enriched with contact and company data, so you reach the right person fast.

Alerts

How do you know when a Shopify merchant is ready to buy?

Watch for the moments intent appears. Alert tracks five signals across the live Shopify ecosystem: negative reviews on competitor apps, app installs and uninstalls, Shopify Plus upgrades, role-level hiring, and competitor ad launches. It scores each event and delivers it the moment it happens with the merchant attached.

What we alert on

Five signals that mean it's time to reach out

Each alert is a different moment of intent. Alert watches for them across thousands of stores and tells you who, what, and why, instantly.

ReviewsNew 1–2★ reviews on competitor apps, summarized into talking points.
App MovesWhen any store installs or drops a competing app.
Job PostingsRoles like "Head of Retention" that signal upcoming spend.
Plus store upgradesWhen a store upgrades to Shopify Plus and re-evaluates its stack.
Ad RadarWhen a competitor launches or scales its Meta ads, a live budget signal.
alerts · todayLive
Maple & HideUninstalled a competitor app94
VoltVapeNew 1★ review on a rival88
Harbor & CoUpgraded to Shopify Plus81
Cedar & SagePosted "Head of Retention"73
Workflows

How do you act on an alert once it fires?

Without context-switching. Alert gives you two ways to turn a signal into action: an AI assistant that summarizes the signal and drafts the outreach in one click, and a built-in pipeline that carries every lead from new to won, next to the data it came from.

Lead pipeline

Save any signal as a lead and work it from New to Won without leaving Alert, next to the merchant and contact data.

Learn more →

AI assistant

Ask questions in plain English, summarize reviews, and draft outreach from any alert in one click.

Learn more →

AI Assistant

What can Alert's AI sales assistant do?

It answers plain-English questions across every signal and the full merchant database, saves any search to re-run in one click, and works the resulting leads through a pipeline, from saved list to outreach. Ask for beverage brands that dropped a competitor this month and it returns the list, ready to work.

One place to find & work leads

Search, save as an alert, then work the pipeline

Describe the merchants you want. Save any search and re-run it in one click. Bookmark the best leads and move them through stages, then hand the list to your AI tool to finalize outreach.

Plain-English searchAcross every signal and the full merchant database.
Custom alertsSave any search and re-run it whenever you want.
Lead pipelineSave leads and move them from New to Won.
Push to your AIHand a saved list to Claude or ChatGPT to draft outreach.
Ask AlertAI
“beverage brands that dropped a competitor this month”
VoltVapeUninstalled a competitorsave
Cedar & SageDropped a rival appsave
Harbor & CoSwitched checkout appssave
Data

How does Alert get you the right contact?

Every alert arrives enriched. Alert pairs each buying signal with the decision-maker's name, role, and verified email, plus the merchant's plan, GMV band, industry, and full app stack, so you never stop to research before you reach out. The person to contact is attached to the event itself.

Enriched on every alert

Contact and company data, attached

Alert pairs each buying signal with the data you need to act: who to email, and the full picture of the store behind the signal.

Contact infoNames, roles, and verified email for the right decision-maker.
Company infoPlan, GMV band, industry, full app stack, and tech profile.
enriched record · Maple & Hide
contact: Sam Ortiz · Head of Growth
email: sam@mapleandhide.com
plan: Shopify Plus · gmv 1.2M
industry: Apparel & Accessories
stack: [Recharge ✗, Klaviyo, Gorgias]

What do you get with Alert?

Alerts, workflows, and data in one platform: real-time buying signals across the Shopify ecosystem, platform and AI workflows that turn each signal into outreach, and verified contact and company data attached to every alert. Together they replace the legacy stack of directories, enrichment vendors, and copy-paste CRM work.

Legacy stackAlert
AlertsYou find out a store changed apps weeks later, if at all. No view into reviews or hiring.Reviews, Plus installs/uninstalls, hiring, and Plus upgrades, the moment they happen.
WorkflowsSignals sit in a separate tool. Reps copy-paste into spreadsheets and CRM by hand.Act with the AI assistant and the built-in pipeline, with no context switching.
DataSeparate enrichment vendors, stale records, and missing contacts.Contact and company data attached to every alert, refreshed continuously.
Time to act10+ hrs/week researching before a single email goes out.From signal to a personalized, ready-to-send message in minutes.
AdoptionLives in yet another dashboard nobody opens.Meets your team in one workspace, with the context attached to every record.

Alerts to know. Workflows to act. Data to reach the right buyer.

Built by sellers, for sellers

Who builds Alert?

Alert is built by operators who have sold Shopify apps themselves. It started as our own tool for that job, and every signal and workflow in it is something we still use to book meetings ourselves. The product is in private beta now, and real GTM use shapes what ships every week.

Frequently asked questions

The essentials from the full FAQ: what Alert is, what it tracks, where the data comes from, and what it costs.

What is Alert?

Alert is a GTM platform for the Shopify ecosystem. It monitors 1.5M+ live Shopify stores, detects buying signals (competitor reviews, app installs and uninstalls, Shopify Plus upgrades, hiring, and competitor ads), and delivers each signal with the merchant's tech stack and contact details so sales teams reach the right merchant at the moment they are in market.

What buying signals does Alert track?

Five alert feeds: Reviews (new reviews on competitor apps, with 1 to 3 star reviews surfaced as churn intent), App Moves (installs and uninstalls detected from the storefront), Plus Upgrades (merchants that moved to Shopify Plus), Job Postings (role-level hiring that predicts stack change), and Ad Radar (competitor and merchant Meta ad creative).

Where does Alert's data come from?

Alert collects its own data from public ecosystem sources: merchant storefronts, the Shopify App Store, public job boards, public ad libraries, and public agency directories. The storefront crawl is first-party: Alert re-scans the live Shopify universe continuously and fingerprints installed apps directly from each store. Contact data is verified before it is shown.

How much does Alert cost?

Free for the first 14 days, then one plan: $199 per month, billed monthly, cancel any time. It includes all five alert feeds, the full data platform (Target Accounts, Install Base, App Universe, Agency Network, Companies, Contacts), contact and company enrichment, the AI assistant, the lead pipeline, and unlimited seats. There are no per-seat or per-lead fees and no setup calls.

Is there a free trial?

Yes. Every account starts with a 14-day free trial that unlocks the entire platform. We ask for a card up front so nothing pauses when the trial ends, but you are not charged during the trial. Alert shows your exact charge date and the days remaining every time you open it. Cancel in billing settings before day 15 and you pay nothing. No demo call required, though you can book one if you want a walkthrough.