The GTM platform for Shopify app companies

Find the Shopify merchants ready to buy your app.

Alert turns real-time buying signals into your pipeline. Every review, install, uninstall, and Plus upgrade, searchable in plain English, with the decision-maker and the alert attached the moment it happens.

Free to search, no signup. Contacts & alerts from $199/mo.

Built by operators who sell Shopify apps. Now in private beta.

A different approach

Three things working together: alerts, workflows, and data.

Most Shopify sales tools give you one of the three: a list, a Slack ping, or a data export. Alert unifies all three so a buying signal becomes an action against the right contact, automatically.

Alerts

Real-time buying signals: reviews, Plus installs and uninstalls, hiring, and Plus upgrades.

Workflows

Act on every alert in Slack, in platform-based workflows, or with the built-in AI assistant.

Data

Every alert enriched with contact and company data, so you reach the right person fast.

Alerts

Know the moment a merchant goes in-market

Four high-intent signals across the Shopify ecosystem, scored and delivered the moment they happen.

What we alert on

Four signals that mean it's time to reach out

Each alert is a different moment of intent. Alert watches for them across thousands of stores and tells you who, what, and why, instantly.

ReviewsNew 1–2★ reviews on competitor apps, summarized into talking points.
App MovesWhen any store installs or drops a competing app.
Job PostingsRoles like "Head of Retention" that signal upcoming spend.
Plus store upgradesWhen a store upgrades to Shopify Plus and re-evaluates its stack.
alerts · todayLive
Maple & HideUninstalled a competitor app94
VoltVapeNew 1★ review on a rival88
Harbor & CoUpgraded to Shopify Plus81
Cedar & SagePosted "Head of Retention"73
Workflows

Act on every alert where you already work

Turn a signal into action without context-switching. Three ways to put alerts to work.

Slack

Slack

Route alerts straight to the channel your reps watch all day. React, claim, and follow up without leaving Slack.

Learn more →

Platform workflows

Build rules inside Alert: filter by signal, score, and ICP, then auto-assign, tag, and trigger the next step.

Learn more →

AI assistant

Ask questions in plain English, summarize reviews, and draft outreach from any alert in one click.

Learn more →

AI Assistant

Your AI sales assistant for Shopify

Ask in plain English. The assistant searches every signal and your full merchant database, builds you custom alerts, and works the leads through a pipeline.

One place to find & work leads

Search, save as an alert, then work the pipeline

Describe the merchants you want. Save any search as a recurring alert. Bookmark the best leads and move them through stages, then hand the list to your AI tool to finalize outreach.

Plain-English searchAcross every signal and the full merchant database.
Custom alertsSave any search and re-run it whenever you want.
Lead pipelineSave leads and move them from New to Won.
Push to your AIHand a saved list to Claude or ChatGPT to draft outreach.
Ask AlertAI
“beverage brands that dropped a competitor this month”
VoltVapeUninstalled a competitorsave
Cedar & SageDropped a rival appsave
Harbor & CoSwitched checkout appssave
Data

Reach the right person, not a generic inbox

Every alert comes enriched, so you never stop to research before you reach out.

Enriched on every alert

Contact and company data, attached

Alert pairs each buying signal with the data you need to act: who to email, and the full picture of the store behind the signal.

Contact infoNames, roles, and verified email for the right decision-maker.
Company infoPlan, GMV band, industry, full app stack, and tech profile.
enriched record · Maple & Hide
contact: Sam Ortiz · Head of Growth
email: sam@mapleandhide.com
plan: Shopify Plus · gmv 1.2M
industry: Apparel & Accessories
stack: [Recharge ✗, Klaviyo, Gorgias]

What you get with Alert

Alerts, workflows, and data. All in one platform.

Legacy stackAlert
AlertsYou find out a store changed apps weeks later, if at all. No view into reviews or hiring.Reviews, Plus installs/uninstalls, hiring, and Plus upgrades, the moment they happen.
WorkflowsSignals sit in a separate tool. Reps copy-paste into Slack and CRM by hand.Act in Slack, in platform workflows, or with the AI assistant, with no context switching.
DataSeparate enrichment vendors, stale records, and missing contacts.Contact and company data attached to every alert, refreshed continuously.
Time to act10+ hrs/week researching before a single email goes out.From signal to a personalized, ready-to-send message in minutes.
AdoptionLives in yet another dashboard nobody opens.Meets your team in Slack and your CRM, where work already happens.

Alerts to know. Workflows to act. Data to reach the right buyer.

Built by sellers, for sellers

Made by people who run this play every day

Alert started as our own tool for selling Shopify apps. Now it’s in private beta. Every signal and workflow is something we use to book meetings ourselves.

Stop guessing. Start knowing.