Who uses LoyaltyLion Loyalty & Rewards?

The typical LoyaltyLion store is a large, established brand. Its median catalog is 157.5 products and it runs a median of 14 detected apps, the heaviest stack of any loyalty app we profile. Yotpo Loyalty stores come closest at 106 products and 13 apps, while Smile stores list 122 products on just 9 apps. Only Growave stores carry wider catalogs, at 217.

LoyaltyLion has the most upmarket base in the category. About 40% of its stores run Shopify Plus, roughly 9x the Shopify-wide rate of about 4.4%. Yotpo Loyalty is next at about 27%, then Stamped at about 21%, Rivo at 14% and Smile at about 11%. BLOY, at under 1%, shows the other end of the market. LoyaltyLion is built and priced for brands that run loyalty as a core retention channel, not as an add-on.

LoyaltyLion has a distinctly British accent. 56% of its stores are outside the United States, and the United Kingdom is its second market at 16.4%, the highest UK share of any loyalty app in this comparison. The US accounts for about 44%, followed by Australia at 6.2%, Canada at 5.6%, Japan at 4.5% and Germany at 2.8%. For comparison, the UK is 8.6% of Yotpo Loyalty stores and 7.7% of Smile stores.

By category, Fashion leads clearly at about 30% of stores, the highest fashion share among the loyalty apps we profile. Business and industrial follows at 11.6%, then Food and drink at 10.6%, General shopping at 7.4% and Technology at 5.8%. Fashion brands with broad catalogs and frequent new collections are where points, tiers and member perks do the most work, and LoyaltyLion's base reflects that.

The apps that show up next to LoyaltyLion describe a well-funded retention team. LoyaltyLion stores run Attentive for email and SMS 20.8x more often than the average Shopify store and Rebuy personalization 15.7x more often. Two helpdesks are strongly over-represented: Zendesk at 13.9x and Gorgias at 13.3x. Rise gift cards and store credit (12.7x) and Okendo reviews and loyalty (12.4x) complete the list.

Put together, that is a brand with a dedicated customer experience function: paid messaging, on-site personalization, a full helpdesk, store credit and reviews, all feeding into a loyalty program. For anyone selling to Shopify brands, a LoyaltyLion install is one of the clearest markers of a larger store with budget and staff behind retention.

LoyaltyLion vs Yotpo Loyalty

Yotpo Loyalty is the closest match on store profile, with about 27% of stores on Shopify Plus and a median of 106 products. It is more US-weighted (55% of stores against 44%) and is very often bought alongside Yotpo's own review app. Both list paid pricing from $199 a month, and Yotpo Loyalty has more App Store reviews (968 against 547). Choose Yotpo Loyalty if you want reviews and loyalty from one vendor, LoyaltyLion for a standalone loyalty platform with a strong UK and fashion base.

LoyaltyLion vs Smile

Smile is the most reviewed loyalty app on the App Store and the usual choice for smaller stores. It has a free plan and paid plans at $15, $79 and $199 a month, and about 11% of its stores run Shopify Plus. Choose Smile to start a loyalty program at low cost, LoyaltyLion when loyalty is a major channel for a larger brand.

Other options

Stamped combines reviews and loyalty, with about 21% of stores on Plus and a $299 Loyalty plan. Rivo and Growave start paid plans at $15 a month and are popular with mid-sized international stores. BLOY is the budget option at $10 a month. BON Loyalty, Joy Loyalty and Appstle Loyalty are other loyalty apps in the same App Store category.