Who uses Okendo?

Okendo is the review app of the larger Shopify brand. About 37% of Okendo stores run Shopify Plus, roughly 8.4x the rate across Shopify and the highest share of any review app we profile. REVIEWS.io and Yotpo come next at about 27% and 26%, Stamped at about 21%, and Judge.me sits near the Shopify average at about 5%. If you see Okendo on a storefront, there is a good chance the brand behind it is already on Shopify's enterprise plan.

The rest of the store profile fits that picture. The median Okendo store lists 61 products and runs 15 detected apps, the deepest app stack in the review category: AfterShip Product Reviews and REVIEWS.io stores run 13, Yotpo stores 10 and Judge.me stores 7. The catalog is mid-sized rather than huge, which points to established direct to consumer brands with a focused range and a lot of tooling around it, rather than large retailers with thousands of SKUs.

The United States accounts for about 55% of Okendo stores, so 45% are based elsewhere. Australia is a clear second market at about 18%, a far larger share than any other review app here: Stamped has about 12% of its stores in Australia, Yotpo about 10% and Judge.me about 8%. The United Kingdom follows at about 6%, then Canada at about 4.5%, the Netherlands at 2.5% and Germany at 2%. That Australian weighting is the most distinctive part of the Okendo map.

By category, Business and industrial stores account for about 21% of Okendo stores and Fashion brands about 20%, followed by Food and drink at about 8% and Technology at about 5%. Health and fitness makes the top five at about 5%, a category where reviews, before and after photos and loyalty programs all matter to repeat purchase.

The apps that show up next to Okendo describe a well funded direct to consumer brand. Okendo stores run Tolstoy shoppable video 23.4x more often than the average Shopify store and Rise gift cards and store credit 20.4x more often. Elevar conversion tracking, Intelligems A/B testing, the Gorgias helpdesk and Rebuy personalization are each about 19x to 20x more common.

Those are some of the strongest co-install lifts in the review category, and they all point the same way: a brand with store credit, a support team, server side tracking and a habit of testing its storefront. For anyone selling to Shopify brands, Okendo is one of the clearest markers of a store with budget, a team and a mature stack.

Okendo vs Yotpo

Yotpo is the closest match on store profile. About 26% of Yotpo stores run Shopify Plus, its median catalog is 71 products, and about 56% of its stores are in the United States, close to Okendo's 55%. Yotpo has a larger App Store base, with 4,631 reviews and a 4.8 rating, and its paid plans run from $15 to $119 a month, with loyalty sold as a separate app. Okendo bundles reviews, loyalty and referrals in one product. Choose Yotpo if you already use its wider suite, Okendo if you want one vendor for reviews and retention with a strong Australian and US base.

Okendo vs Stamped

Stamped also pairs reviews with loyalty. About 21% of its stores run Shopify Plus and its median catalog is about 72 products, a little larger than Okendo's 61. Stamped is rated 4.7 stars across 3,752 reviews and starts at $23 a month for Reviews, with Loyalty at $299. Okendo has the higher Plus share and the heavier app stack, so it tends to sit with larger brands, while Stamped covers a slightly wider middle.

Other options

REVIEWS.io has a similar Plus share at about 27% but a very different map: about 31% of its stores are in the United Kingdom and about 27% in Germany. Junip, at about 14.5% on Plus, is a lighter option for smaller US food and drink brands, from $29 a month. Judge.me, with more than 48,000 App Store reviews and a $15 paid plan, is the low cost default for most of Shopify.

Okendo has a free plan, then Essential at $19 a month, Growth at $119 a month and Power at $299 a month. The entry price is in line with the category: REVIEWS.io also starts at $19, Yotpo and Judge.me at $15 and Stamped at $23. The jump to Growth matches Yotpo's top listed plan at $119, and Power at $299 is the same as Stamped's Loyalty plan, which reflects that Okendo's upper tiers include loyalty and referrals as well as reviews.

Merchants who leave Okendo five stars tend to mention its customer success team, the convenience of reviews, loyalty and referrals on one platform, and polished widgets that are easy to customize. The critical reviews center on support: slow or unhelpful support comes up in 35% of recent 1 to 3 star reviews. Bugs and glitches and difficulty with setup or customization each appear in 20%. Slow support is also the leading complaint for Yotpo and Stamped, so it is a category theme rather than one specific to Okendo.