Who uses AfterShip Email Marketing, SMS?

The typical AfterShip Email store is a mid-sized brand. Its median catalog is 79 products and it runs a median of 10 detected apps. That is a wider catalog than Klaviyo stores (50 products) or Omnisend stores (57), and close to Mailchimp stores (74). Brevo PushOwl stores carry the largest catalogs in the group, at 97.

On store size, AfterShip Email sits near the middle of Shopify. About 6.4% of its stores run Shopify Plus, a little above the Shopify-wide rate of about 4.4%. That is close to Omnisend (about 7.2%) and Mailchimp (about 8.5%), and well below Klaviyo (about 14.5%) and Brevo PushOwl (about 19.2%). In practice it is an email tool for growing stores, often chosen because the merchant already uses other AfterShip apps.

AfterShip Email is close to an even split between home and abroad: 44% of its stores are in the United States and 56% elsewhere. Australia is its second market at 7.5%, then the United Kingdom at 5.8%, Canada at 4.9%, Germany at 3.5% and India at 2.9%. Its UK share is lower than for Klaviyo, Omnisend or Mailchimp, which all have the UK at around 10% or more.

By category, Fashion leads at about 28% of stores, followed by Business and industrial at about 24%. Food and drink (8.0%), General shopping (7.7%) and Technology (7.0%) round out the top five. Fashion is a larger share of its base than for any of the email apps it is compared with here, which fits a tool bundled with order tracking and reviews that fashion brands lean on after the sale.

The apps next to AfterShip Email lean on its own family. Many of its stores also run AfterShip Product Reviews, from the same developer, and AfterShip Order Tracking is 9.0x more common than on the average Shopify store. Outside AfterShip, GoAffPro affiliate marketing (3.5x), Afterpay on-site messaging (3.2x) and Honeycomb upsells (2.8x) are over-represented.

Put together, that is a merchant who has standardised on one vendor for the customer journey after the click: reviews, email, SMS and order tracking all from AfterShip. For anyone selling to Shopify brands, an AfterShip Email install is a strong signal that the store is likely to run other AfterShip apps too.

AfterShip Email vs Klaviyo

Klaviyo is the most reviewed email and SMS app in the category, rated 4.7 stars across 3,370 App Store reviews. About 14.5% of its stores run Shopify Plus, more than twice AfterShip Email's share, and its stores carry smaller catalogs (50 products). Klaviyo has a free plan and paid plans listed at $15 for SMS and $20 for email, with costs rising by list size. Choose Klaviyo for deep segmentation and a larger brand, AfterShip Email if you want email bundled with the AfterShip tools you already run.

AfterShip Email vs Omnisend

Omnisend is rated 4.7 stars across 3,188 App Store reviews and is the closest match on store profile, with about 7.2% of its stores on Plus and a similar category mix. Its paid plans start at $16 a month for Standard and $59 for Pro, against AfterShip Email's $11 Essentials plan. Choose Omnisend for a dedicated email and SMS platform, AfterShip Email for the lowest first paid tier in this group and a shared AfterShip account.

Other options

Mailchimp is a general-purpose email tool with lean app stacks (6 apps) and plans from $13 a month. Brevo PushOwl combines email, push and SMS and has the highest Plus share in the group, at about 19.2%. ONE: AI, Pop Up, SMS Marketing is another option in the same App Store category.

AfterShip Email has a free plan, then $11 a month for Essentials, $119 a month for Pro and $179 a month for Premium. Its first paid tier is the lowest among the email apps here: Mailchimp starts at $13, Klaviyo at $15, Omnisend at $16 and Brevo PushOwl at $19. The jump from $11 to $119 is steep, so stores that need Pro features should compare carefully against Omnisend's $59 Pro plan.