Who uses AfterShip Order Tracking?

AfterShip Order Tracking is the established brand's choice in the tracking category. About 18.2% of its stores run Shopify Plus, roughly 4x the Shopify-wide rate of about 4.4%, and the highest share of any tracking app we profile. Route is close at about 16.5% and Synctrack PayPal Tracking Sync at about 14.3%. The low-cost tracking apps sit well below the average: 17TRACK at about 3.1%, ParcelWILL Order Tracking at about 4% and Track123 at about 2.2%.

The typical AfterShip store also carries a larger catalog, at a median of 73.5 products, and runs a median of 12 apps. 17TRACK stores list 45 products and run 7 apps, ParcelWILL stores 28 products and Track123 stores 16. AfterShip stores have more products, more apps and a bigger operation behind the order, which is where branded tracking pages and delivery analytics start to pay back.

AfterShip leans toward the United States. 53% of its stores are in the US and 47% are elsewhere, against 35.8% US for 17TRACK and 27.7% for ParcelWILL. After the US come the United Kingdom (9.1%), Australia (7.4%), Canada (4.2%), France (4%) and Hong Kong (2%). Only Route, at 88% US, is more concentrated in the American market.

By category, fashion brands lead at 25.3% of stores, followed by business and industrial (21.3%), general shopping (9.8%), technology and computing (9.5%) and food and drink (6.5%). The fashion lead fits the post-purchase use case. Apparel brands ship high volumes, handle many returns and exchanges, and get a large share of their support tickets from shoppers asking where their order is.

The strongest co-installs are AfterShip's own apps. AfterShip Order Tracking stores run AfterShip Product Reviews 21.8x more often than the average Shopify store and AfterShip Email Marketing, SMS 9x more often, so many merchants adopt several AfterShip products together as a post-purchase suite. The Gorgias helpdesk (7.3x) and Postscript SMS (5.6x) also show up often, both tools a brand adds once post-purchase messages become a real workload.

Outside the suite, Rise Gift Cards & Store Credit and Okendo reviews and loyalty are each 7.9x more common. Store credit pairs naturally with returns, since brands offer credit instead of refunds to keep the revenue. If you sell to Shopify brands, AfterShip is a marker of a scaled store that treats the post-purchase experience as a revenue and retention channel.

AfterShip Order Tracking vs 17TRACK Order Tracking

17TRACK is the most reviewed tracking app, rated 4.9 stars across 4,551 reviews. Its stores are smaller (median 45 products), rarely on Plus (about 3.1%) and more international, with China and Hong Kong among its top markets. 17TRACK has a free plan and paid plans of $9, $49 and $159 a month. Choose 17TRACK for low-cost tracking on cross-border shipments, AfterShip for a brand that wants tracking connected to returns, reviews and email from one vendor.

AfterShip Order Tracking vs Route

Route is the closest match on store profile. About 16.5% of its stores run Plus, its median store lists 119 products and 88% are in the US. Route is free for merchants and combines tracking with shipping protection that shoppers buy at checkout. It is rated 4 stars across 375 reviews. Choose Route if you want shipping protection built in, AfterShip if tracking, notifications and returns are the priority.

Other options

ParcelWILL Order Tracking, rated 5 stars across 3,177 reviews, and Track123, rated 4.9 across 1,752, are lower-cost options for smaller stores. Synctrack PayPal Tracking Sync focuses on syncing tracking numbers to PayPal to protect payouts.

AfterShip Order Tracking has a free plan, then paid plans at $11 a month (Essentials) and $70 a month (Premium). Its entry price matches ParcelWILL at $11 and is just above 17TRACK and Track123 at $9. Route is free for merchants because shoppers pay for protection. Costs rise with shipment volume, so a growing brand should model its monthly orders before choosing a tier.