Who uses Wishlist Hero?

The typical Wishlist Hero store has a very wide catalog. Its median store lists 254 products and runs 10 detected apps. That is close to Swym Wishlist Plus stores (265.5 products, 11 apps) and above Growave stores (217). Wide catalogs are where wishlists earn their place: when a store sells hundreds of products, shoppers need a way to save items and come back to them later.

Wishlist Hero sits near the middle of Shopify on store size. About 6.2% of its stores run Shopify Plus, a little above the Shopify-wide rate of about 4.4%. Swym Wishlist Plus is the upmarket option at about 19.9%, and Growave, which bundles wishlists with loyalty, is at about 12.7%. Wishlist Hero is the budget choice among the three, used by growing stores with large catalogs that want wishlists without paying for a suite.

Wishlist Hero is one of the most international apps in its group: 74% of its stores are outside the United States. The US accounts for 26.4%, and India is a strong second at 14.5%. The United Kingdom and Australia follow at 6.7% each, then France at 5.7% and Japan at 4.1%. Swym Wishlist Plus, by contrast, has about 38% of its stores in the US and the UK as its second market.

By category, Fashion leads at about 29% of stores, followed by Business and industrial at about 20%. Arts and entertainment and Technology account for 6.2% each and Food and drink for 5.6%. Fashion is the classic wishlist category: shoppers save items to compare sizes, styles and prices, and wait for a sale or a restock before buying.

The lifts next to Wishlist Hero are moderate, which describes a broad base of stores. Its stores run STOQ preorder and back in stock alerts 5.0x more often than the average Shopify store and Blockify fraud filter 4.1x more often. Smile loyalty (2.9x), Globo product options (2.7x), Hulk contact forms (2.7x) and Selleasy upsells (2.6x) are also over-represented.

Put together, that is a store with a large, varied catalog that manages stock carefully, sells products with options and variants, and tries to bring shoppers back with saved items, restock alerts and loyalty points. For anyone selling to Shopify brands, a Wishlist Hero store is usually a wide-catalog merchant working on return visits on a modest budget.

Wishlist Hero vs Swym Wishlist Plus

Swym Wishlist Plus is a specialist wishlist app, rated 4.7 stars across 1,480 App Store reviews. Its stores have a similar catalog size (265.5 products) but are far more often on Shopify Plus (about 19.9%), and they are more US- and UK-weighted. Swym has no free plan, with paid plans at $29.99, $59.99 and $99.99 a month. Choose Swym for a larger brand that wants an established wishlist platform, Wishlist Hero for a free plan and paid tiers from $4 a month.

Wishlist Hero vs Growave

Growave bundles wishlists with loyalty and rewards and reviews, rated 4.8 stars across 1,290 App Store reviews. About 12.7% of its stores run Shopify Plus and the median store lists 217 products. It has a free plan and paid plans at $15, $199 and $499 a month. Choose Growave if you also want a loyalty program, Wishlist Hero if a wishlist is the main job.

Other options

Some stores rely on email and SMS platforms such as Klaviyo or Omnisend to send saved-item and browse reminders, alongside or instead of a wishlist app. AfterShip Email Marketing and Mailchimp are other email options merchants pair with a wishlist.

Wishlist Hero has a free plan, then $4 a month for Silver, $17 a month for Gold Plus and $29 a month for Platinum. That is the lowest pricing among the wishlist apps here. Swym Wishlist Plus starts at $29.99 a month, roughly what Wishlist Hero charges for its top plan, and Growave starts paid plans at $15 a month. The low entry price fits a base of international, growing stores.