Who uses Bundler » Product Bundles App?

The typical Bundler store sits in the middle of the bundle category on catalog size. Its median catalog is about 56 products, far larger than Kaching (8 products) or Rapid Bundles (9), but smaller than the stores running BOGOS (79), Easy Bundles (80) or Fast Bundles (92). That fits a store with enough range to build real combinations, without the deep catalogs that need rule-based bundle builders.

About 9% of Bundler stores run Shopify Plus, roughly 2x the Shopify-wide rate. That places it ahead of Kaching (about 4%) and Rapid Bundles (about 3%), and behind BOGOS, where close to a fifth of stores are on Plus. The median Bundler store runs 11 apps, a lean but not minimal stack. In practice Bundler is a common choice for small and mid-sized brands that want bundles without a large monthly bill.

Bundler has an international base: 66% of its stores are outside the United States. The US accounts for 34%, followed by the United Kingdom at about 11%, Australia at 9%, Germany at 6.5% and Canada and India at about 5% each. The UK share is among the highest of the bundle apps we profile, alongside Simple Bundles and Dealeasy.

By category, business and industrial stores lead at about 20%, followed by fashion at 17% and food and drink at 12%, then technology and art and entertainment. The food and drink share is high for a bundle app and makes sense: snack boxes, coffee sets and tasting packs are natural bundles, and Bundler's mix and match option suits them.

The apps that show up next to Bundler point to a store focused on repeat purchases and owned channels. Bundler stores run Seal Subscriptions 5.4x more often than the average Shopify store, Omnisend 3.3x more often and the GoAffPro affiliate app 3.2x more often. Selleasy, an upsell and cross-sell app, appears 3.1x more often, and Triple Whale, an ad attribution tool, 2.6x more often.

Put together, that is a brand building average order value from several directions at once: bundles on the product page, upsells in the cart, subscriptions for repeat buyers and email and affiliates to bring people back. If you sell to Shopify brands, Bundler is a useful marker of a store that already works on order value and retention.

Bundler vs Kaching Bundles

Kaching is the most reviewed app in the bundle category and is built around quantity breaks and offers on a single hero product. Its stores are tiny by catalog (median 8 products) and about 4% run Shopify Plus. Paid Kaching plans start at $14.99 a month. Bundler suits stores with a broader catalog that want classic multi-product bundles, and its paid tier starts lower at $9.99 a month.

Bundler vs BOGOS

BOGOS focuses on free gifts and buy one get one offers rather than bundles alone. Its stores are larger and more upmarket, with about 20% on Shopify Plus and a median catalog of 79 products. Paid BOGOS plans start at $29.99 a month, three times Bundler's entry price. Choose BOGOS for gift-with-purchase campaigns, Bundler for straightforward bundles at low cost.

Bundler vs Fast Bundles and Easy Bundles

Fast Bundles and Easy Bundles both lean toward build-your-own boxes and richer bundle pages. Their stores carry bigger catalogs (median 92 and 80 products) and run Shopify Plus more often (about 11% and 14%). Fast Bundles lists paid plans from $19 a month and Easy Bundles from $29.

Other options

Dealeasy and Pumper Bundles focus on volume discounts and quantity breaks, Rapid Bundles serves very small catalogs, and Simple Bundles & Kits is built for bundles that track inventory across component products.

Bundler has a free plan, then Premium at $9.99 a month and Executive at $19.99 a month. That makes it one of the cheapest paid options in the bundle category: only Dealeasy starts lower, at $9 a month, while Kaching starts at $14.99, Easy Bundles at $29 and BOGOS at $29.99.

Merchants who leave Bundler five stars tend to mention how easy it is to set up, responsive support and a visible lift in sales and order value. The critical reviews are split between two themes: slow or unhelpful support and difficulty setting up or customizing bundles, each raised in 17% of recent 1 to 3 star reviews.