Who uses Easy Bundles?

Easy Bundles stores are established brands with a full range. The median store lists 80 products and runs 14 apps, level with BOGOS at the top of the bundle category for stack size. Build-your-own bundles need enough products to choose from, and that is what these catalogs provide: think pick-any-three snack boxes, skincare routines or gift sets.

About 13.5% of Easy Bundles stores run Shopify Plus, roughly 3x the Shopify-wide rate. Among bundle apps only BOGOS is higher, at about 20%. Simple Bundles & Kits is close at about 13%, Fast Bundles at 11%, and Kaching and Rapid Bundles sit well below at 4% or less. In practice Easy Bundles is a mid-market choice for brands that treat bundles as a core part of the shopping experience.

Easy Bundles has one of the strongest US bases in the bundle category: about 40% of its stores are in the United States, close to Frequently Bought Together CBB at 41% and well above Kaching at about 28%. Australia follows at about 11%, then the United Kingdom at 9%, France and Germany at about 7% each and Canada at 5%.

By category, business and industrial stores lead at 24%, followed by fashion at 18% and food and drink at 10%, then general shopping and technology stores at about 6% each. Food and drink and gifting are where build-your-own boxes shine, since the shopper picks flavors or items and the store sells a higher-value set.

The apps that show up next to Easy Bundles are dominated by other promotion tools. Kite discounts and free gifts, the Kitenzo bundle builder, Monster Cart Upsell, Appstle Bundles and TA product labels all appear many times more often on Easy Bundles stores than on the average Shopify store, as does the Crisp helpdesk and chatbot. These pairings are unusually concentrated, so treat them as a sign of how some merchants combine tools rather than as typical of every store.

Several of these are bundle or discount apps in their own right, which suggests merchants often test or layer more than one approach: a bundle builder for curated sets, a cart upsell for add-ons, and a discount app for gift with purchase rules. If you sell to Shopify brands, Easy Bundles marks a store that invests actively in order value.

Easy Bundles vs Fast Bundles

Fast Bundles is the closest like-for-like alternative, offering several bundle types including build-your-own and bundle landing pages. Its stores carry slightly larger catalogs (median 92 products), about 11% run Plus, and it has a stronger European presence, with Germany at almost 12% of stores. Fast Bundles lists paid plans from $19 a month, below Easy Bundles at $29.

Easy Bundles vs BOGOS

BOGOS centers on free gifts and BOGO offers, with bundles as a second feature. Its stores are similar in catalog size (median 79 products) but more often on Plus (about 20%). BOGOS starts at $29.99 a month, in line with Easy Bundles.

Easy Bundles vs Simple Bundles & Kits

Simple Bundles & Kits focuses on inventory: each bundle sale deducts stock from its components. Its stores have a similar Plus share (about 13%) and are more international, with 71% outside the US. It starts at $14 a month.

Other options

Kaching and Rapid Bundles serve single-product stores with quantity breaks, and Bundler and Dealeasy are low-cost options from $9.99 and $9 a month.

Easy Bundles has a free plan, then Essential at $29 a month, Growth at $49 and Scale at $99. Its entry tier is at the upper end of the category, level with BOGOS at $29.99 and above Fast Bundles at $19, Kaching at $14.99 and Bundler at $9.99.