Who uses Selecty Geolocation?

Selecty stores are mid-sized international brands. The median store lists 71 products and runs 10 apps, a moderate catalog compared with Orbe stores, which list a median of 136 products and run 13 apps. These are brands that sell across borders but are not yet running large multi-region operations.

About 10% of Selecty stores run Shopify Plus, roughly 2x the Shopify-wide rate. Orbe, its closest rival, is far more enterprise-leaning at about 28%. In practice Selecty is the accessible option in the category: a merchant that has set up Shopify Markets for a few countries and wants visitors routed to the right one without custom code.

As you would expect for a geolocation app, Selecty's stores are overwhelmingly international: 85% are outside the United States, the same share as Orbe. The US accounts for only about 15%. Germany is a close second at about 11%, followed by Australia at 9%, the United Kingdom at 8%, Italy at 6% and France at about 6%. That is a strongly European base, with Italy showing up in the top six where Orbe has the Netherlands and Denmark.

By category, fashion brands lead at 23%, followed by business and industrial stores at 21% and food and drink at 7%. Fashion brands are among the most likely to sell internationally, and they feel the cost of showing the wrong currency or sizing information quickly.

The apps that show up next to Selecty describe a multi-market store. Aris Product Options appears 20.3x more often than on the average Shopify store, and the T Lab AI translation app 8.4x more often. Two GDPR consent apps are over-represented, Consentmo at 3.9x and Pandectes at 3.4x, along with Triple Whale at 3.7x and the GoAffPro affiliate app at 2.9x.

Translation and consent apps go hand in hand with geolocation: a store that routes European visitors to a local Market also needs translated content and cookie consent that meets EU rules. Triple Whale and affiliate programs point to brands buying traffic across several countries.

Selecty vs Orbe Geolocation

Orbe is the closest rival and serves a more upmarket base. About 28% of Orbe stores run Shopify Plus against about 10% for Selecty, and Orbe stores list a median of 136 products. Both have a 5.0 rating and a similar number of App Store reviews. Orbe's paid plans start at $29 a month, compared with $11.99 for Selecty. Choose Selecty for a lower entry price, Orbe if you run a larger multi-region brand.

Selecty vs Cozy Country Redirect and GLC Geolocation

Cozy Country Redirect and GLC Geolocation & GEO Currency are the next most reviewed apps in the group, with 309 and 301 App Store reviews. Cozy focuses on redirecting visitors between separate country stores or domains, and GLC on geolocation plus currency conversion.

Other options

Geolocation Redirects Geo:Pro, Geo-IP Country Redirect and Geolocation Country Redirect are smaller options in the same category. For basic needs, Shopify's own geolocation app may also be enough.