Who uses Redo?

Redo is an enterprise app. About 35.6% of Redo stores run Shopify Plus, roughly 8x the Shopify-wide rate of about 4.4%, one of the highest Plus shares of any app we profile. Route, which also sells checkout protection, is at about 16.5%, less than half Redo's share.

The typical Redo store is also large. Its median catalog is 193 products and it runs a median of 17 apps, a very deep stack. Route stores list 119 products and run 10 apps. Put together, that is a scaled brand with a wide range, a full marketing and operations stack and enough order volume that returns are a real cost line.

That profile fits the product. Returns software pays back when return volume is high and each return is an opportunity to keep revenue through an exchange or store credit instead of a refund. Fashion brands with many sizes and colors, which make up a large share of Redo's base, feel that most.

Redo is overwhelmingly American. 84.6% of its stores are in the United States and only 15% are elsewhere. After the US come Australia (6.3%), Canada (4.9%) and the United Kingdom (2.1%), with New Zealand and Thailand at well under 1%. Route has a similar US concentration at 88%. Both serve mainly US brands, where shoppers expect free and easy returns and protection against lost parcels.

By category, fashion brands make up 36.4% of Redo stores, far ahead of business and industrial (13.4%), technology and computing (6.7%), food and drink (5.8%) and general shopping (5.1%). That fashion share is among the highest we see for any app, and it reflects where returns are most common.

The apps that show up next to Redo describe a large US brand with a retail footprint. Redo stores run StoreLocators, a retail store map, 22.7x more often than the average Shopify store, which points to brands with physical retail or stockists. Intelligems A/B testing is 19.8x more common and GOVX ID, a verified discount app for military and first responder shoppers, 19.6x.

Rebuy Personalization Engine (19.4x) and Rise Gift Cards & Store Credit (19.3x) round out the list. Put together, that is a brand with physical retail presence, a testing habit, onsite personalization and store credit to offer instead of refunds. If you sell to Shopify brands, Redo is one of the clearest markers of a scaled US fashion retailer.

Redo vs Route

Route is the closest match on the protection side. It is free for merchants, with shoppers paying for package protection at checkout, and adds visual order tracking. About 16.5% of Route stores run Plus, its median store lists 119 products and 88% are in the US. Route is rated 4 stars across 375 reviews. Choose Route if you want protection and tracking, Redo if you want protection tied to returns, exchanges and store credit in one app.

Redo vs AfterShip Returns & Exchanges

AfterShip Returns & Exchanges is the most reviewed returns app, with 1,545 App Store reviews, and is often bought alongside AfterShip's tracking app. Choose AfterShip if you want returns and tracking from one vendor, Redo if you want returns combined with checkout coverage.

Other options

Return Prime, with 779 reviews, CWILL Returns & Exchanges, with 494, and Loop Returns & Exchanges, with 450, are other returns apps. ReturnGO, with 407 reviews, and Seel Worry-Free Purchase, with 298, are further options, the latter focused on return coverage.