Who uses OPTIS Product Options, Variant?
OPTIS Product Options, Variant is a custom product options app for Shopify, rated 4.9 stars across 2,378 App Store reviews, which makes it one of the most reviewed apps in its category. It adds custom fields, swatches and price add-ons to product pages beyond Shopify's built-in variants. This profile shows who actually runs it, based on Alert's scan of Shopify storefronts: the size and location of a typical OPTIS store, what those stores sell, the apps they pair it with, what the plans cost, and how it compares with the other options apps merchants weigh.
The typical OPTIS Product Options, Variant store
The typical OPTIS store sits in the middle of the options category on size. Its median store lists 90 products and runs 8 detected apps, almost the same as Globo (about 94 products and 8 apps). Easify stores are smaller at 51 products, while SC Product Options, Aris and Infinite Options serve larger catalogs of 121 to 146 products.
About 6.1% of OPTIS stores run Shopify Plus, roughly 1.4x the Shopify-wide rate. That again places it next to Globo (about 6.3%) and Aris (about 5.5%), above Easify (about 3.9%) and below SC Product Options (about 7.6%), Infinite Options (about 13.6%) and Ymq (about 15.4%). In practice OPTIS is a mainstream choice for growing stores that have outgrown native variants but are not yet enterprise brands.
Where OPTIS Product Options, Variant stores are based
United States46%
United Kingdom9.8%
Australia8.2%
Germany3.3%
Italy3.3%
Netherlands3.3%What OPTIS Product Options, Variant stores sell
OPTIS leans more toward the United States than most options apps. About 46% of its stores are in the US, against about 38% for Globo and about 40% for Easify. 54% are based elsewhere, led by the United Kingdom at about 10% and Australia at about 8%, followed by Germany, Italy and the Netherlands at about 3% each. That long European tail suggests a base that sells in several languages and currencies.
By category, fashion leads at about 21% of stores and business and industrial follows at about 19%. Sports and arts and entertainment each account for about 9%, and food and drink for 8%. The sports share is higher than for any other options app we profile, which fits team kits, custom jerseys, equipment with sizing choices and other products that take a name, a number or a fit at the point of sale.
Apps OPTIS Product Options, Variant stores run alongside it
How much more often a OPTIS Product Options, Variant store runs each app than the average Shopify store.
SC Product Options4.5x
Hulk Contact Form Builder2.7x
Smile2.2x
Shopify Forms1.9x
Pinterest1.6x
Shopify Inbox1.5xThe apps that show up next to OPTIS are practical tools for stores that take custom orders. The strongest lift is SC Product Options, which OPTIS stores run 4.5x more often than the average Shopify store, a sign that some merchants try or combine more than one options app. Hulk Contact Form Builder shows up 2.7x more often and Shopify Forms 1.9x more often.
The rest is mainstream. Smile loyalty appears 2.2x more often, Pinterest 1.6x and Shopify Inbox 1.5x. Pinterest fits the fashion, sports and arts mix, where visual discovery drives traffic, and contact forms fit stores that handle enquiries and bespoke requests alongside regular checkout.
Compared with the stacks of other options apps, the lifts here are modest. That describes a broad, representative base rather than a niche. For anyone selling to Shopify brands, an OPTIS install marks a store that sells configurable or personalised products, often with a loyalty program and a contact form already in place.
OPTIS Product Options, Variant alternatives
OPTIS Product Options, Variant next to the other product variants apps Alert profiles, on the same measures. Ratings and plans from the Shopify App Store, November 2026; store shares from Alert's scan.
| App | App Store rating | First paid plan | On Shopify Plus | Median catalog | Outside the US |
|---|---|---|---|---|---|
| OPTIS | 4.9 (2,378) | $9.99/mo | ~6% | 90 | 54% |
 Globo | 4.9 (5,144) | $9.90/mo | ~6% | 94 | 62% |
 Easify | 4.9 (3,140) | $9.99/mo | ~4% | 51 | 60% |
 Infinite Options | 4.7 (2,622) | $12.99/mo | ~15% | 146 | 50% |
 GLO | 4.9 (1,889) | n/a | ~7% | 103 | 67% |
 Aris | 4.9 (1,690) | n/a | ~6% | 121 | 63% |
| SC | 4.6 (1,253) | $14.99/mo | ~8% | 136 | 60% |
 Qikify Options | 4.9 (937) | $19.99/mo | ~3% | 104 | 68% |
 King | 4.7 (492) | n/a | ~8% | 74 | 57% |
 Ymq | 5.0 (424) | $9.99/mo | ~15% | 113 | 56% |
OPTIS vs Globo Product Options
Globo is the closest match on store profile and the most reviewed app in the category, rated 4.9 across 5,144 reviews. It has a free plan and paid plans at $9.90 and $19.90 a month. Globo stores are a little more international (62% outside the US against 54%) and carry almost the same median catalog. In Globo's critical reviews, slow support (41%) and options that break or stop working (31%) lead. Choose Globo for the biggest review base and a slightly lower price, OPTIS for more plan levels up to an Unlimited tier.
OPTIS vs Easify
Easify, rated 4.9 across 3,140 reviews, has a Free Forever plan and paid plans at $9.99, $19.99 and $99.99 a month. Easify stores are smaller, at a median of 51 products and 6 apps, with about 3.9% on Plus. Its critical reviews mention slow support (33%) and option prices or details not applied (25%). Easify suits smaller stores; OPTIS fits a mid-sized catalog.
OPTIS vs Infinite Options
Infinite Options has the largest catalogs in the group (median 146 products), about 13.6% on Plus and half its stores in the US. It lists a single paid plan at $12.99 a month with no free plan. Choose Infinite Options for a simple plan on a large catalog, OPTIS for a free tier and a choice of paid levels.
Other options
SC Product Options, which OPTIS stores run more often than average, serves larger catalogs and starts at $14.99. Aris and Qikify also serve large catalogs. Ymq has the highest Plus share in the category, and King Product Options is free.
Selling to OPTIS or Globo stores? Alert shows which stores switched between them this month, with the decision maker at each one.
Start free trialOther product variants apps on the Shopify App Store:
OPTIS Product Options, Variant pricing
Plans as listed on the Shopify App Store in November 2026.
OPTIS has a free plan, then Advanced at $9.99 a month, Platinum at $19.99 and Unlimited at $49.99. Its first paid tier matches Easify and Ymq at $9.99 and sits just above Globo at $9.90. Infinite Options starts at $12.99, SC Product Options at $14.99 and Qikify at $19.99. At the top end, the $49.99 Unlimited plan is below Easify's $99.99 Enterprise plan and level with Qikify's Shopify Plus plan. OPTIS offers one of the broadest plan ladders in the category, so stores can move up as their catalog grows.
What merchants like about OPTIS Product Options, Variant
Recurring praise in OPTIS Product Options, Variant's App Store reviews.
See every store running OPTIS Product Options, Variant, and who just removed it
Alert tracks installs and uninstalls as stores are rescanned, with the decision maker for each store. Filter by country, catalog size and plan.
OPTIS Product Options, Variant FAQ
Is OPTIS Product Options free?
OPTIS has a free plan. Paid plans are Advanced at $9.99 a month, Platinum at $19.99 and Unlimited at $49.99, as listed on the Shopify App Store in November 2026.
What are the best OPTIS alternatives?
The most common alternatives are Globo Product Options (most reviewed, similar store profile), Easify (smaller stores), Infinite Options (large US catalogs) and SC Product Options (large catalogs). The comparison table on this page shows how their stores differ.
Which Shopify stores use OPTIS?
Mid-sized, mainstream stores: the median store lists 90 products and runs 8 apps. 54% are outside the United States, led by the United Kingdom and Australia after the US, and about 6.1% run Shopify Plus. Fashion, business and industrial, and sports stores are the largest groups.
Is OPTIS or Globo better?
They are close. Both are rated 4.9, both have free plans and their stores are similar in size and Plus share. Globo has more reviews and starts at $9.90 a month; OPTIS starts at $9.99 and adds Platinum and Unlimited tiers.
What apps do OPTIS stores also use?
SC Product Options is the strongest pairing, followed by Hulk Contact Form Builder, Smile loyalty, Shopify Forms, Pinterest and Shopify Inbox. The lifts are modest, which points to a broad, representative base.
Is OPTIS used by Shopify Plus stores?
Some are. About 6.1% of OPTIS stores run Shopify Plus, roughly 1.4x the Shopify-wide rate. That matches Globo and Aris closely; Infinite Options and Ymq have the largest Plus shares among options apps, both above 13%.
What do merchants like about OPTIS?
Five-star reviews mention fast, friendly support, an app that handles their core product customization needs, and easy setup with an intuitive interface. It holds a 4.9 rating across 2,378 reviews.
How does Alert know a store runs OPTIS Product Options, Variant?
We read each store's public storefront and look for the app's own install traces, such as its theme blocks and scripts. Code left behind after an app is uninstalled is not counted.
How fresh is this page?
The figures on this page refresh monthly. Inside Alert, installs and uninstalls update as stores are rescanned.
Why are there no store counts here?
This page shows shares of the stores we detected running OPTIS Product Options, Variant, which stay stable as our scan grows. The full store list lives inside Alert.
Shares of Shopify stores Alert detected running OPTIS Product Options, Variant, as of November 2026. OPTIS Product Options, Variant is a trademark of its owner. Alert is not affiliated with OPTIS.