Who uses Shogun Page Builder?

Shogun is the enterprise end of the page builder category. About 26.7% of Shogun stores run Shopify Plus, roughly 6x the Shopify-wide rate of about 4.4%. No other page builder we profile comes close: Zipify Landing Page Builder is next at about 12.4%, then Section Store & Cart Drawer (about 11.2%), PageFly (about 9.4%), EComposer (about 8.6%) and GemPages (about 5.8%).

The typical Shogun store also carries a larger catalog, at a median of 60.5 products, the most in the group, and runs a median of 12 apps. PageFly stores list 41 products and GemPages stores just 15. Put together, that is a brand with a real merchandising team and a range to sell, using a page builder for campaign pages and content rather than to stand up a first store.

Shogun leans toward the United States more than most page builders. 48.5% of its stores are in the US and 52% are elsewhere, against 37% to 38% US for PageFly and GemPages. After the US come the United Kingdom (11.4%), Australia (7.3%), Canada (6.8%), the Netherlands (3%) and Germany (2.8%). Only Zipify Landing Page Builder, at 61.4% US, is more concentrated in the American market.

By category, business and industrial stores lead at 20.2%, followed by fashion (14.6%), technology and computing (8.6%), food and drink (7.8%) and general shopping (6.2%). The mix is close to PageFly and EComposer, which means the choice between page builders is driven by budget and team size more than by what a store sells.

Many Shogun stores also run Shogun's own A/B testing app, Shogun AB Testing. Intelligems, another A/B testing app, is 9.4x more common than on the average Shopify store, and ABC Store Analytics 7.6x.

The rest of the stack is a scaled direct to consumer brand. Rise Gift Cards & Store Credit is 8.4x more common, EG Auto Add to Cart Free Gift 7.6x, the Gorgias helpdesk 7.5x and Recharge Subscriptions App 7.4x. Put together, that is a brand with a support team, a subscription program, a testing habit and analytics, building pages to run experiments on. If you sell to Shopify brands, Shogun is one of the clearest markers of a mature, experiment-driven store.

Shogun Page Builder vs PageFly

PageFly is the most reviewed page builder, rated 4.9 stars across 5,903 reviews. It has a free plan and paid plans of $24, $99 and $299 a month, against $39, $199 and $499 for Shogun. PageFly stores are smaller (median 41 products) and far less often on Plus (about 9.4%). Choose PageFly for a capable builder at a lower price, Shogun for a larger brand that wants built-in A/B testing and is ready to pay for it.

Shogun Page Builder vs Zipify Landing Page Builder

Zipify Landing Page Builder is the other page builder with a strong US base, at 61.4% of stores. It is rated 4.7 stars across 425 reviews, about 12.4% of its stores run Plus, and its paid plans run from $19 to $99 a month. Zipify is often paired with the same developer's one click upsell app and suits brands built around sales funnels. Shogun suits brands that need a wider range of page types and testing.

Other options

GemPages, with 4,269 reviews, focuses on landing pages for single-product brands, with paid plans from $29 a month. EComposer, with 3,480 reviews, starts at $25. Section Store & Cart Drawer adds ready-made sections to an existing theme rather than building full pages.

Shogun has a free Draft Mode, then paid plans at $39 a month (Build), $199 a month (Grow) and $499 a month (Advanced). Its entry price ties with Atlas AI Store Builder as the highest in the group, and its top tier is the most expensive. Zipify starts at $19 a month, PageFly at $24, EComposer at $25 and GemPages at $29. For a Plus brand running experiments, the cost sits alongside the A/B testing and analytics tools in the rest of the stack.