Who uses OptiMonk?

OptiMonk is the pop up app of the more established Shopify brand. About 10% of OptiMonk stores run Shopify Plus, roughly 2.3x the rate across Shopify and the highest share among the pop up apps we profile. Pop Convert is at about 5.8%, and the budget options, Qikify and SendWILL, are at about 3.5% and 3.3%.

OptiMonk stores run 11 detected apps, the heaviest stack in the group: Pop Convert, Qikify and SendWILL stores run 8 or 9. The median catalog is 59 products, between SendWILL (50) and Pop Convert (about 77). A deeper stack with a mid-sized catalog describes a brand with a marketing team that has already invested in several tools and wants its pop ups to be targeted and tested rather than simply switched on.

OptiMonk is used well beyond the United States: 66% of its stores are based elsewhere. The US accounts for about 34%, a larger share than for Pop Convert (about 27%) or SendWILL (about 29%). The United Kingdom is a strong second at about 12%, then Australia at about 8%, Canada at about 7%, Germany at about 3.5% and France at about 3%. The UK share is the highest among the pop up apps we profile.

By category, Business and industrial stores lead at about 24%, followed by Fashion at about 18%. Food and drink is third at about 11%, the highest Food and drink share in the pop up group, then Technology at about 8% and Arts and entertainment at about 7%. Food and drink brands often sell on subscription, which fits the stack below.

The apps that show up next to OptiMonk describe a direct to consumer brand with repeat customers. OptiMonk stores run Recharge subscriptions 5.4x more often than the average Shopify store, the Gorgias helpdesk and Rise gift cards and store credit 5.1x more often each, and Stamped reviews and loyalty 4.9x more often. Lucky Orange heatmaps and session replay is 4.3x more common and Pandectes GDPR Compliance 2.7x.

That is a stack built around retention and measurement: subscriptions, a support team, store credit, reviews and loyalty, plus a behavior analytics tool to see how shoppers use the site. For anyone selling to Shopify brands, an OptiMonk install is a sign of a store that treats on-site conversion as a discipline rather than an afterthought.

OptiMonk vs Pop Convert

Pop Convert is the most reviewed pop up app, rated 4.9 stars across 8,684 reviews. Its stores have larger catalogs (median about 77 products against 59) but lighter stacks (9 apps against 11), and are less often on Plus (about 5.8% against about 10%). Pop Convert has a free plan and one paid plan at $15 a month. Choose Pop Convert for straightforward pop ups and banners at a flat low price, OptiMonk for detailed targeting, testing and personalization.

OptiMonk vs SendWILL

SendWILL focuses on email capture and email marketing for smaller stores. Its median catalog is 50 products, about 3.3% of its stores run Plus, and 71% are outside the United States. SendWILL has a free plan and paid plans at $11.90, $29.90 and $79.90 a month, and 7,724 App Store reviews. It suits a store that wants pop ups and email in one budget tool; OptiMonk suits a store that already has an email platform and wants smarter on-site campaigns.

Other options

Qikify Sales Pop up & Proof shows recent sales notifications and social proof, from $6.99 a month. Justuno, with 670 App Store reviews, is another option for on-site campaigns. SP Sales Pop up and SalesPop focus on sales notifications.