Who uses EasySell COD Form & Upsells?

The typical EasySell store is a small, new shop. Its median catalog is just 14 products and it runs a median of 4 apps, one of the leanest store profiles we see in any category. Releasit COD Form & Upsells, the category leader, has almost the same profile, at a median of 16 products and 4 apps.

Shopify Plus is almost absent. About 0.5% of EasySell stores run Plus, a small fraction of the Shopify-wide rate of about 4.4%, and the same share as Releasit. That is expected. Cash on delivery forms are built for markets where many shoppers do not pay by card online, and they are used mostly by small sellers testing products with paid social traffic rather than by established brands.

The model also shapes the rest of the store. A COD order is not paid until delivery, so these merchants care about confirming orders before shipping, reducing refused deliveries and adding upsells to the form to raise order value.

EasySell is one of the most international apps we profile: 84% of its stores are outside the United States. India leads at 22.6% of stores, followed by Pakistan and the United States at 16.1% each, then Romania (6.5%), Spain (6.5%) and Morocco (3.2%). India and Pakistan together account for close to two fifths of the base, which reflects how common cash on delivery is in South Asian ecommerce.

Releasit has a different geographic mix within the same model, with Italy first, followed by India, Colombia and Pakistan, and the US at under 10%. EasySell has a larger South Asian and US presence, Releasit a larger European and Latin American one. By category, EasySell's base is led by business and industrial (21.2%) and fashion (19.2%), followed by technology and computing (11.5%) and general shopping (11.5%).

The apps that show up next to EasySell describe a new store built for one product. EasySell stores run Atlas: AI Store Builder 13.9x more often than the average Shopify store, which suggests many were set up with an AI store generator. Dondy, a WhatsApp marketing and chat app, is 6.4x more common, which fits markets where WhatsApp is the main channel for confirming COD orders with buyers.

CWILL (Trustoo) Product Reviews is 4.1x more common, Releasit COD Form & Upsells 3.9x, GemPages Landing Page Builder 3.6x and an app for buying GTIN barcodes 1.7x. Some stores run both COD form apps, likely while comparing them. If you sell to Shopify merchants, EasySell is a marker of an early-stage store in a cash on delivery market.

EasySell COD Form & Upsells vs Releasit COD Form & Upsells

Releasit is the category leader, rated 4.9 stars across more than 2,400 reviews, and it has nearly identical store profiles to EasySell: a median of 16 products, 4 apps and about 0.5% on Plus. Releasit is listed as freemium with paid pricing from $11.49 a month. Its critical reviews focus on form outages that block customer orders (52%) and slow or unhelpful support (41%). Choose Releasit if you sell mainly into Europe or Latin America, EasySell if your market is South Asia or the US and you want a lower first paid tier.

Other options

Releasit COD Fee, with 610 reviews, adds a fee to cash on delivery orders. Hillteck: Verify COD Orders, with 158 reviews, focuses on confirming orders before shipping. Payflow: COD & Checkout Rules, ACOD: Cash On Delivery COD Fee and WEBI LeadForm Order COD Form are smaller options in the category.

EasySell has a Forever Free plan, then paid plans at $9.95 a month (Pro), $24.95 a month (Advanced) and $59.95 a month (Unlimited). Its first paid tier is below Releasit's listed starting price of $11.49 a month. Plans scale with order volume, so a store that finds a winning product will move up tiers as orders grow.