Badges and icons apps for Shopify
Who uses each badges and icons app, from Alert's storefront scan. Each profile shows where the app's stores are based, what they sell, their Shopify Plus share and the apps they run alongside it.
What badges and icons apps do
Badge and label apps add trust badges, payment icons and product labels such as new, sale or low stock to product pages and collection grids. For a merchant they highlight reassurance and offers at the point where shoppers decide.
What to compare when choosing
- Library of badges and icons, and support for custom images
- Rules that apply labels automatically by tag, stock or price
- Placement on product pages, collections and cart
- Mobile display and page speed impact
- Multilingual label support
Badges and icons apps side by side
Ratings and plans from the Shopify App Store, November 2026; store shares from Alert's scan.
| App | App Store rating | First paid plan | On Shopify Plus | Median catalog | Outside the US |
|---|---|---|---|---|---|
 DECO | 4.9 (1,756) | $9/mo | ~10% | 80 | 83% |
 TA | 4.9 (1,459) | $9/mo | ~10% | 151 | 76% |
 Sami Labels | 5.0 (1,264) | n/a | ~20% | 140 | 76% |
 Essential Badges | 5.0 (1,169) | $6.99/mo | ~2% | 55 | 81% |
 SEOWILL | 4.9 (692) | n/a | ~4% | 80 | 64% |
DECO has the most App Store reviews of the badges and icons apps profiled here. Ratings range from 4.9 to 5.0 stars.
3 of the 5 apps list a free plan: DECO, TA, Essential Badges.
The share of stores on Shopify Plus runs from ~2% for Essential Badges to ~20% for Sami Labels, against ~4% across Shopify as a whole.
Median catalog size ranges from 55 products (Essential Badges) to 151 (TA).
DECO has the largest share of stores based outside the United States, at 83%.
The largest store category for these apps: business and industrial, fashion.
4.1% of DECO stores also run Essential Badges, 6.8x the rate across Shopify.
The badges and icons apps at a glance
DECO Product Labels & Badges
DECO is rated 4.9 stars across 1,756 App Store reviews and has a free plan and paid plans from $9 to $39 a month. In Alert's scan, ~10% of its stores run Shopify Plus, the median store lists 80 products, and 83% are based outside the United States. Its largest store category is business and industrial.
TA AI Product Labels & Badges
TA is rated 4.9 stars across 1,459 App Store reviews and has a free plan and paid plans from $9 to $29 a month. In Alert's scan, ~10% of its stores run Shopify Plus, the median store lists 151 products, and 76% are based outside the United States. Its largest store category is fashion.
Sami AI Product Labels & Badge
Sami Labels is rated 5.0 stars across 1,264 App Store reviews and has listed as freemium (from $9.90/month). In Alert's scan, ~20% of its stores run Shopify Plus, the median store lists 140 products, and 76% are based outside the United States. Its largest store category is business and industrial.
Essential Trust Badges & Icons
Essential Badges is rated 5.0 stars across 1,169 App Store reviews and has a free plan and paid plans from $6.99 to $29.99 a month. In Alert's scan, ~2% of its stores run Shopify Plus, the median store lists 55 products, and 81% are based outside the United States. Its largest store category is business and industrial.
SEOWILL
SEOWILL is rated 4.9 stars across 692 App Store reviews and has listed as free. In Alert's scan, ~4% of its stores run Shopify Plus, the median store lists 80 products, and 64% are based outside the United States. Its largest store category is business and industrial.
Badges and icons apps FAQ
Which badges and icons app for Shopify has the most reviews?
Of the badges and icons apps Alert profiles, DECO has the most App Store reviews: 1,756, rated 4.9 stars, as of November 2026.
Is there a free badges and icons app for Shopify?
Yes. DECO, TA, Essential Badges list a free plan on the Shopify App Store, as of November 2026.
Which badges and icons app has the most upmarket stores?
Measured by the share of each app's own stores on Shopify Plus, Sami Labels ranks highest of the badges and icons apps profiled here, at ~20%.
Shares of Shopify stores Alert detected running each app, as of November 2026. App names are trademarks of their owners. Alert is not affiliated with these developers.