Who uses Bold Subscriptions App?
Bold Subscriptions App is a subscription and recurring order app for Shopify from Bold, one of the longest established Shopify app developers. It is rated 4 stars across 381 App Store reviews. This profile shows who actually runs it, based on Alert's scan of Shopify storefronts: the size and location of a typical Bold Subscriptions store, what those stores sell, the apps they pair it with, what it costs, and how it compares with the other subscription apps merchants consider.
The typical Bold Subscriptions App store
The typical Bold Subscriptions store is a mid-sized, established business. Its median catalog is 48 products and it runs a median of 9 apps. That is a larger catalog than any other subscription app we profile: Recharge Subscriptions App stores list 34 products, Appstle Subscriptions App stores 24, Seal Subscriptions App stores 22 and Kaching Subscriptions App stores just 6.5.
About 8.6% of Bold Subscriptions stores run Shopify Plus, roughly 2x the Shopify-wide rate of about 4.4%. That is close to Appstle (about 8.3%) and Seal (about 7.2%), well above Kaching Subscriptions (about 2.8%) and well below Recharge (about 29.2%), the enterprise choice in the category.
A larger catalog with a moderate Plus share suggests stores that sell a range of products, some on subscription and some as one-off purchases, rather than a single replenishment product. Many of these stores have used Bold's tools for years and run several Bold apps together.
Where Bold Subscriptions App stores are based
United States59%
Australia11%
United Kingdom8.4%
Canada5.8%
Germany2.7%
Singapore2.2%What Bold Subscriptions App stores sell
Bold Subscriptions leans toward the United States. 58.8% of its stores are in the US and 41% are elsewhere, against 52.3% US for Appstle and 45.6% for Seal. Only Recharge, at 65.2%, is more concentrated in the American market. After the US come Australia (11.1%), the United Kingdom (8.4%), Canada (5.8%), Germany (2.7%) and Singapore (2.2%). Australia as the second market is a distinct feature; Appstle and Recharge both have the United Kingdom second.
By category, business and industrial stores (23.4%) and food and drink (21.6%) together make up 45% of the base, followed by fashion (9.4%), general shopping (8.6%) and art and entertainment (5.8%). Food and drink is the classic subscription category, with coffee, snacks and pantry staples ordered on a regular schedule, and it ranks high for every subscription app in this group.
Apps Bold Subscriptions App stores run alongside it
How much more often a Bold Subscriptions App store runs each app than the average Shopify store.
Many Bold Subscriptions stores also run Bold's own apps, such as Checkout B for checkout upsells and Bold AI Upsell & Cross-Sell, installed together as a Bold suite. Outside the suite, Stamped Product Reviews is 6.2x more common than on the average Shopify store and Locksmith, an access control app, 5.3x.
Recharge Subscriptions App is also 5x more common, which suggests some stores run both subscription apps at once, often during a move from one to the other. Reviews, gated content and subscriptions together describe a brand that sells repeat purchases to loyal customers. If you sell to Shopify merchants, a Bold Subscriptions store is a long-established business with an older, suite-based stack.
Bold Subscriptions App alternatives
Bold Subscriptions App next to the other subscriptions apps Alert profiles, on the same measures. Ratings and plans from the Shopify App Store, November 2026; store shares from Alert's scan.
| App | App Store rating | First paid plan | On Shopify Plus | Median catalog | Outside the US |
|---|---|---|---|---|---|
| Bold | 4.0 (381) | n/a | ~9% | 48 | 41% |
 Appstle | 5.0 (8,980) | $10/mo | ~8% | 24 | 48% |
 Seal Subscriptions | 4.9 (3,135) | $5.95/mo | ~7% | 22 | 54% |
 Recharge | 4.8 (3,134) | $25/mo | ~30% | 34 | 35% |
 Kaching Subscriptions | 5.0 (1,175) | $9.99/mo | ~3% | 6 | 56% |
Bold Subscriptions App vs Recharge Subscriptions App
Recharge is the enterprise end of the subscription category. About 29.2% of its stores run Shopify Plus and 65.2% are in the US. It is rated 4.8 stars across 3,134 reviews, with paid plans of $25, $99 and $499 a month. Its critical reviews focus on slow or unhelpful support (50%), bugs affecting orders or charges (30%) and pricing (20%). Choose Recharge for a scaled subscription brand that needs a wide integration ecosystem, Bold if you already run Bold's checkout and upsell apps.
Bold Subscriptions App vs Appstle Subscriptions App
Appstle is the most reviewed subscription app, rated 5 stars across 8,980 reviews. Its stores have a similar Plus share (about 8.3%) but smaller catalogs (median 24 products). Appstle has a free plan and paid plans of $10, $30 and $100 a month. Choose Appstle for a lower-cost, highly rated option, Bold for a store already invested in the Bold suite.
Other options
Seal Subscriptions App, rated 4.9 stars across 3,135 reviews, starts paid plans at $5.95 a month and suits smaller stores. Kaching Subscriptions App, from $9.99 a month, serves very small catalogs. Subi Subscriptions App, with 928 reviews, is another option.
Selling to Bold or Appstle stores? Alert shows which stores switched between them this month, with the decision maker at each one.
Start free trialOther subscriptions apps on the Shopify App Store:
Appstle℠ Subscriptions AppRecharge Subscriptions AppKaching Subscriptions App
Appstle℠ Memberships
Subi Subscriptions AppSee every store running Bold Subscriptions App, and who just removed it
Alert tracks installs and uninstalls as stores are rescanned, with the decision maker for each store. Filter by country, catalog size and plan.
Bold Subscriptions App FAQ
Is Bold Subscriptions free?
Bold Subscriptions is listed as freemium, with paid pricing from $24.99 a month, as listed on the Shopify App Store in November 2026.
What are the best Bold Subscriptions alternatives?
The most common alternatives are Recharge Subscriptions App (enterprise and Shopify Plus brands), Appstle Subscriptions App (most reviewed, lower cost), Seal Subscriptions App (budget option) and Kaching Subscriptions App. The comparison table on this page shows how their stores differ.
Which Shopify stores use Bold Subscriptions?
Mostly established US stores: 58.8% are in the United States, about 8.6% run Shopify Plus and the median store lists 48 products. Business and industrial and food and drink are the largest categories.
Is Bold Subscriptions or Recharge better?
Recharge is far more common on Shopify Plus (about 29.2% of stores) and starts paid plans at $25 a month. Bold Subscriptions suits stores already running Bold's checkout and upsell apps, with pricing from $24.99 a month.
What apps do Bold Subscriptions stores also use?
Many also run Bold's own Checkout B and Bold AI Upsell & Cross-Sell. Outside the Bold suite, the most common pairings are Stamped Product Reviews, Locksmith and Recharge Subscriptions App.
How does Alert know a store runs Bold Subscriptions App?
We read each store's public storefront and look for the app's own install traces, such as its theme blocks and scripts. Code left behind after an app is uninstalled is not counted.
How fresh is this page?
The figures on this page refresh monthly. Inside Alert, installs and uninstalls update as stores are rescanned.
Why are there no store counts here?
This page shows shares of the stores we detected running Bold Subscriptions App, which stay stable as our scan grows. The full store list lives inside Alert.
Shares of Shopify stores Alert detected running Bold Subscriptions App, as of November 2026. Bold Subscriptions App is a trademark of its owner. Alert is not affiliated with Bold.