Field-tested plays, ecosystem data, and ideas on building a signal-first GTM motion.
Every Shopify signal that predicts a deal, and how to stack them.
Mindset to booked meeting: the JMM applied to Shopify apps.
Assemble a stack that finds the account and the timing.
Reach merchants before they start shopping your category.
Build a razor ICP from tech-stack and vertical filters.
Catch merchants actively leaving a competitor app.
Write cold email merchants actually reply to.
How AI amplifies a founder into a full sales team.
Turn a competitor's negative review into a closed deal.
Reach the merchant before anyone else knows they switched.
What changes the week a store moves to Shopify Plus.
The roles that predict your next deal.
Templates built around a real buying trigger.
How early founders build pipeline without hiring.
Get the best Shopify GTM plays, plus product updates, when we publish.