Build live in-market audiences from alerts and trigger campaigns when merchants are actually evaluating software.
Segment stores by alert type, stack, and intent, then sync to ad and email platforms.
Launch a sequence the moment a merchant uninstalls a competitor or upgrades to Plus.
See ecosystem-wide trends in installs, churn, hiring, and review sentiment.
Push segments to Meta, Google, Klaviyo, or your CDP.
Focus spend on the accounts showing the strongest intent.
Use competitor complaint themes to shape messaging that lands.